While speed and value are important and lie at the heart of our approach, this is achieved through flexibility, innovative tools, iterative approaches and engaging key team players throughout the process.
Category: Market Research Information
Globalization – It’s a Local Thing!
As Globalization continues to break down borders is there a chance that brands will become synonymous the world over? For instance, a number of celebrities and musicians have a global reach, portraying a consistent image across the globe – a case in point being the omnipresent Kim Kardashian and the singer Taylor Swift. Could brands… Continue reading Globalization – It’s a Local Thing!
Crafting Relevant and Engaging Concepts
Writing winning concepts can be an onerous task and often those closest to the brand or new product idea will find the job even tougher as they strive to develop an objective yet persuasive product offering. There are 4 core elements to any good concept: The Insight Benefit Reason to Believe Tagline The Insight plays… Continue reading Crafting Relevant and Engaging Concepts
Packaging Research – Ten Steps to Actionable Insights
Don’t rush the research process – the stakes are high and the risks too great. Set clear benchmarks for success – and stick to them irrespective of the results. New packaging cannot ‘win’ on every metrics – it is important to assess performance on the core objectives outlined in the design brief. Include the current… Continue reading Packaging Research – Ten Steps to Actionable Insights