Innovation

Research & Incite Consultants offer a systematic approach to product development from the early stages of idea generation to monitoring in-market performance. Our suite of innovation tools provides invaluable research and insight to transform compelling ideas into successful products.

The foundation for the Innovation Circle centres on the principle that successful products are based on strong consumer insights.

Click on the relevant tool to better understand how our approaches can address your innovation needs.

To learn more about our Innovation Circle please contact Mary Logan. Mary.Logan@riconsultants.com Phone 416 467 7101

RI TrackR - provides post launch monitoring of in market success to assess product satisfaction and determine potential threats to long term viability.

RI IndicatR - provides accurate sales forecasts combined with in depth analysis to help companies further optimize marketing plans.

RI OptimizR – Concept fulfillment is vital for long term success in market. RI OptimizR provides an in depth understanding of the concept/product mix and strategic recommendations for optimal development.

RI ScreenR - provides clear direction on the potential market success for new ideas and recommendations for further optimization. The process provides a conclusive read on concept appeal combined with in depth analysis to provide companies with clear direction on opportunities for further concept refinement.

RI IdeatR - is a collaborative workshop which blends client teams and creative consumers in a dynamic, energetic and multi-sensory environment. The output is a series of new ideas (positioning, product or creative platforms) to address core consumer insights.

RI InsightR - is a creative but disciplined process using idea generation tools with active team involvement to turn observations into insight platforms.

RI InspiRe – Our tool box of innovative approaches provides an in depth review of the current landscape and white space opportunities.